Hanoi, October 19, 2026
In the context of increasingly deep regional integration, the great friendship, special solidarity, and comprehensive cooperation between Vietnam and Laos continue to be strengthened through practical economic diplomacy activities. The recent Vietnam – Laos Trade Fair stands as a vivid testament to this close bond — serving not only as an exhibition of products, but also as a convergence of culture, local terroir, and the aspirations of both nations' agricultural sectors to reach international markets.
A Vibrant Tapestry of Commercial Exchange
Observations from the exhibition booths highlighted a rich and complementary diversity of iconic brands from both countries.
Representing friendly neighbor Laos, the exhibition area captivated visitors with pure, natural products deeply rooted in the identity of the vast forests: pure agarwood essential oils, rich highland coffee and tea, alongside beloved traditional specialties such as Lao rice, Beerlao, Lao spirits, and savory dried beef.
Photo of display booth featuring signature products from the Lao People's Democratic Republic at the exhibition
on 93 Dinh Tien Hoang Street on the afternoon of October 2, 2026.
From the Vietnamese side, processed agricultural products made a strong presence with some of the most popular brands including Hong Lam (sweetened dried fruits), Viet Coco – products from coconut, Tuan Nghiep fish sauce, Tay Ninh shrimp salt, a line of highland delicacies from the Northwest region (smoked sausages, dried beef), and product groups from the Hanoi Xanh Cooperative…
This side-by-side presence offers a clear insight into modern consumer trends: customers increasingly prioritize natural, organic, and safe agricultural food products while actively engaging with the rich cultural storytelling behind every local gift.
Photo of Handcrafted "Tò He" traditional figurines by artisan Dang Van Hau.
(Source: Collected)
Concetti - Accompanying the Vietnam - Laos Trade Flow Since 1993
To enable processed agricultural products and signature national brands to confidently expand abroad, the protection of intellectual property (IP) rights and professional legal consulting play a pivotal role.
As one of the pioneering legal and IP consulting firms in the region, Concetti officially established its Intellectual Property Representative Office in Laos in 1993.
Grounded in a profound understanding of the cherished traditional friendship between the two nations, Concetti has served as a trusted bridge for over three decades:
- Supporting Vietnamese Enterprises: Exclusive trademark registration, brand protection, and packaging design protection for agricultural goods in the Lao market.
- Supporting Lao Partners: Legal advisory, IP protection, and sustainable brand development in the Vietnamese market.
With nearly four decades of steadily building legal value for businesses, CONCETTI takes immense pride in reaffirming its professional prestige and long-term commitment, actively contributing to sustainable socio-economic development and further tightening the enduring bond of friendship between Vietnam and Laos.
Photo taken Concetti's Board of Directors and Representatives of the Concetti Lao IP Office during a working visit to Vientiane in 2023.
💡 CONSULTING SOLUTIONS FOR ENTERPRISES IN THE LAO MARKET
To support the business community in trade promotion and market expansion, CONCETTI offers comprehensive, tailored consulting solutions:
- Strengthening Strategic Partner Connections: Enhancing commercial trade and proactively negotiating long-term distribution partnerships for key commodities (agricultural produce, processed foods, herbal pharmaceuticals).
- Elevating Packaging Design & Storytelling: Standardizing product designs, packaging, and crafting compelling brand narratives to boost international competitiveness.
- Early Intellectual Property Protection: Proactively registering trademark and copyright protection during the market exploration phase to mitigate cross-border IP dispute risks.
CONCETTI – YOUR TRUSTED INTELLECTUAL PROPERTY & RESEARCH CONSULTANT
📍 IP Representative Offices:
- Hanoi (Vietnam): 20th Floor, HCMCC Tower, 249A Thuy Khue Street, Tay Ho District, Hanoi.
- Vientiane (Laos): Lao-Thai Friendship Road, Sokpaluang Village, Sisattanak District, Vientiane (P.O. Box 4348, Vientiane, Lao P.D.R.)
🌐 Website: concetti.vn
📞 Hotline / Email: info@concetti.vn
By Ha My
